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The Most Searched Black Friday Terms

We pulled data on keywords related to “Black Friday,” in the US, from GrepWord’s vast database of over 5 billion keywords. These queries represent a total of over 19 million searches. Here’s what we discovered.

  • Over half (55%) of the most popular keyword phrases related to Black Friday are branded queries.
  • Walmart, with 29% of search terms, is by far the most popular, with Target (7%) the runner-up.
  • Keyword phrases concerning TV’s (8%) are the most sought after item, followed by laptops (3%) and Nintendo (2%).
  • 10 out of the 13 search queries mentioning ads also include Walmart or a variation in the phrase.
  • 6% of the search phrases included some reference to time.
# Keyword Volume
1 black friday 2020 823,000
2 black friday on walmart 550,000
3 black friday deals 550,000
4 walmart for black friday 550,000
5 black friday walmart 550,000
6 black fridays deals 550,000
7 black friday dealabs 550,000
8 black friday deal 550,000
9 walmart black friday 550,000
10 deals on black friday 550,000
11 black friday seala 550,000
12 black friday of walmart 550,000
13 bestbuy black friday 301,000
14 walmart black friday as 301,000
15 black friday ads walmart 301,000
16 walmart black friday ad 301,000
17 walmart black friday 2020 301,000
18 black friday at target 301,000
19 black friday ad in walmart 301,000
20 the black friday target 301,000
21 black friday target 301,000
22 target black friday 301,000
23 walmart black friday ads 301,000
24 best buy black friday 301,000
25 walmart ad black friday 301,000
26 target on black friday 301,000
27 black friday walmart ad 301,000
28 black friday in best buy 301,000
29 black friday ad walmart 301,000
30 black friday best buy 301,000
31 target for black friday 301,000
32 ads for black friday walmart 301,000
33 what's the black friday 246,000
34 black fridays 246,000
35 black friday 246,000
36 kohl's black friday 135,000
37 kohl's on black friday 135,000
38 when black friday 110,000
39 when is black friday 110,000
40 black friday deals tvs 110,000
41 tv deals black friday 110,000
42 deals on tv black friday 110,000
43 tv black friday deals 110,000
44 black friday rv deal 110,000
45 black friday deals tv 110,000
46 when the black friday 110,000
47 black friday av deals 110,000
48 black friday atv deals 110,000
49 black friday tv deals 110,000
50 black friday deals on tvs 110,000
51 black friday sale 90,500
52 sales for black friday 90,500
53 black friday slr 90,500
54 black friday sake 90,500
55 black friday walmart deals 90,500
56 deals at walmart on black friday 90,500
57 best black friday deals 2020 90,500
58 walmart deals for black friday 90,500
59 home depot black friday 90,500
60 when is black friday 2020 90,500
61 wal mart black friday deals 90,500
62 black fridays sales 90,500
63 best black friday deal 2020 90,500
64 black friday deals walmart 90,500
65 black friday dale 90,500
66 black friday sales 90,500
67 black friday sales on 90,500
68 black friday home depot 90,500
69 black friday sala 90,500
70 walmart deals black friday 90,500
71 deals at walmart for black friday 90,500
72 black friday nintendo switch 90,500
73 sale black friday 90,500
74 what is on sale black friday 90,500
75 black friday deals at walmart 90,500
76 nintendo switch black friday 90,500
77 walmart black friday deals 90,500
78 black friday 2020 walmart 74,000
79 lowes on black friday 74,000
80 black friday lowes 74,000
81 walmart black friday ad 2020 74,000
82 lowes black friday 74,000
83 lowe's black friday 74,000
84 walmart black friday ads 2020 74,000
85 ad black friday 60,500
86 black friday ads 60,500
87 target black friday 2020 60,500
88 black friday ad 60,500
89 when is black friday on amazon 49,500
90 black friday sales at walmart 49,500
91 laptop black friday deals 49,500
92 best deals for black friday 49,500
93 black friday laptop deals 49,500
94 macy black friday 49,500
95 best buy black friday 2020 49,500
96 sales black friday walmart 49,500
97 when is amazon black friday 49,500
98 macy's black friday 49,500
99 best deals in black friday 49,500
100 black friday laptop deal 49,500

Source: GrepWords

Due to the seasonal nature of Black Friday we took the most recent volume data from the month of October 2021. At the time of this report, November data was not yet available. Since Black Friday occurs on the fourth Friday in November, volume peaks in that month. However, the relationship among the related terms appears hold (i.e., the highest volume terms in October are equally prevalent in November).

Using a straightforward API, GrepWords delivers keyword and SERP intelligence data in JSON or HTML format. We offer multiple endpoints, including Keyword Lookup, Related Keywords and SERP data. Get keyword insights including volume, CPC, keyword competition, historical volume trends and keyword categories, or dive into SERP data like page ranking, title, description and SERP features.